Mission: Raise awareness in Asia of this global advertising innovator. As the agency responsible for clients like Levi’s, Axe and Miller Beer, BBH already had a great reputation as a “creative hotshop” in Europe and North America, but was new to China.

Action: BBH selected AsiaMedia to help position the agency, develop key messages and press kits, secure speaking opportunities, execute media events and get the word out about BBH’s groundbreaking campaigns in China.

Results: By developing communications that reflected the agency’s quirky, innovative style and working closely with journalists, bloggers and TV producers, AsiaMedia quadrupled media mentions within one year and helped BBH win invitations to pitch for major accounts.