Mission: Establish this avant-garde, hotel-based restaurant as the finest gourmet restaurant in Shanghai.

Action: AsiaMedia created a high-design online press kit to match the restaurant’s contemporary, cutting-edge style [www.jadeon36.com]; developed an aggressive media outreach campaign; and arranged for the chef to write a column in a leading local magazine.

Results: Jade on 36 has garnered several “Best Restaurant” awards and won the acclaim of both local and top European food critics.  Jade on 36 is a magical place – which the world now knows, thanks to AsiaMedia.