Mission: It’s hard to believe now, but when M on the Bund opened its doors in 1999, it was the city’s first independent high-end restaurant. AsiaMedia has handled all of M’s media and public relations since 2001, with the goal of keeping the restaurant top of mind, and as talked-about now as it was when it first opened.

Action: Provide fully integrated, multi-channel marketing and communications strategy and execution, including print, digital and event marketing.

Results: It’s not even a contest: M on the Bund is Shanghai’s most successful restaurant. AsiaMedia also handles the M Group’s Glamour Bar (one of the World’s Hottest Bars, according to Condé Nast Traveller), M at the Fringe in Hong Kong, and Capital M in Beijing.