Mission: Raise brand awareness in Asia of this US-based law firm and professionalize its media relations and corporate communications.

Action: Prepared a mar/com strategy document and set to work implementing it. Created complete media kit and built customized media list. Organized a tasteful launch party for the opening of the firm’s Shanghai office. Worked with client marketing and communications staff to shape, package and manage campaigns highlighting the firm’s broad range of practice areas.

Results: Troutman Sanders has built a respected profile in the region. Some partners named Asia Leading Lawyers. Journalists now contact us directly for quotes and story research.