Mission: Enhance Zagat Survey Guide’s image as one of the most reputable guides to restaurants and hotels in Shanghai and build the audience for Zagat’s worldwide website.

Action: Organised a media event and invited the city’s key food writers and editors to attend. Prepared client for with talking points specific to the Shanghai dining scene and the China media landscape. Followed up with journalists after the event, and provided clipping service.

Results: 11 targeted publications and 14 editors attended the event. Substantive, positive coverage of the brand appeared in print and online, further strengthening Zagat’s profile locally, in the region and worldwide.