The Misson: Expanding brand awareness and product knowledge for a client for whom mainland Chinese customers were becoming fast-growing segment. The Challenge: Aesop has no physical presence in mainland China, and will not until China changes its ruling on animal testing for imported personal care products. In addition, fake and knock-off Aesop products are easily … Continue reading Aesop

The Mission: Position Napa Valley wines in China as the equal of the top French wines, which dominate the market for fine imported wines. The Challenge:  Chinese buyers who can afford the best wines are not confident in their own judgment and default to French wines for gifting and consumption with friends.  Napa Valley wines … Continue reading Napa Valley Vintners

The Mission: Communicate Citi corporate culture, and its local and global missions to a growing employee base in China. The Challenge: Communicating corporate culture and missions to information-inundated employees – from top management to administrative staff – in 13 different cities throughout China in a fresh, engaging way. The Solution: A bilingual employee-focused quarterly corporate … Continue reading Citi China

  The Mission: Introduce Finnish-designed products to a young, hip, design-oriented Chinese audience. The Challenge: The budget was tight, the space was crowded and the products unknown in China. The Solution: Go online and viral online with hip young design-oriented and social media-savvy Chinese brand ambassadors who embody the spirit of “Radical Design Week”. AsiaMedia … Continue reading Radical Design Week

The Mission: Position this established U.S. firm – but new entry into the China logistics market – as a strong, competent player to attract business from corporate clients. The Challenge: Menlo had entered the China market via the acquisition of a failing local company. Although well established in the U.S. and Europe, Menlo was unknown … Continue reading Menlo

The Mission: Create a memorable opening event that would set the tone for the luxury resort Pullman Lijiang brand. The Problem: Making an impression and standing out to an increasingly jaded media and consumer audience in a market that was becoming increasingly crowded with high-end resorts. The Solution: A very different opening event with fun … Continue reading Pullman Lijiang